Another month has passed. Wow. That was fast. This has been somewhat of a crazy month for my investments (it’s September, the markets come to life again!), hence aside from writing more posts, I didn’t really get the chance to work on anything else related to blogging such as SEO or design. That’s why I hired a few freelancers on freelance.com to create a new logo and work on SEO for me.
As you can see, my traffic fell over a cliff from last month’s, but it’s still up there!
What’s new about Investorz’ Blog.
We got a new WordPress Theme! I really like my old one, because the design was really decent, but more so it was really easy to use. If you miss the old design, I captured a screen shot of it before I switched to the new theme. Click here. The new theme is Standard, and what I like about it is that there’s more customization choices, but the design that comes prepackaged is really nice and easy to use. There are options to customize Standard, but I’ll probably hire a professional to do that for me in the future.
And yes, I got a new logo. Actually, it’s not really a new logo. The old one was just plain text added with blue. This new logo is fantastic. If anyone’s looking for a new logo design, I highly recommend the guy I worked with on Freelancer (inspirad).
My thoughts on blogging for this month.
What’s the most valuable asset that a blog can have? Is it a ton of search engine traffic? RSS subscribers? Referral traffic?
I believe, that direct traffic and building a loyal following is what’s most valuable in the blogging world. The instant Google doesn’t like you, BAM, there goes your search engine traffic. Referral traffic can also be fickle, because the instant you stop building relations (I’ve been really busy in the last month), there goes most of your referrals. RSS subscribers don’t mean that much unless you have a high click through rate.
But building a loyal following (direct traffic is a result of that) is what I value most. Those are the guys who really care for what you’re writing about.
Also, I heard on the Copyblogger podcast that no SEO strategy is the best SEO strategy. Do you agree or disagree?